LG Electronics (“LGE” or “we”) is committed to protecting your privacy on the Internet. We believe that it is important for you to know what we do with your personal information. When it comes to consumer data collected electronically, LGE will provide notice, choice, access and security in the ways described below.
You can visit“Site”) without telling us who you are or revealing any information about yourself.

  1. Introduction seeks to create an experience that gives detailed information on the LGE brand and its various products.
This Privacy Policy sets out how we collect, use, and share information that we obtain as a result of your use of the Site. This privacy policy applies only to information collected on the Site.
LGE reserves the right to add or remove service from its websites and to modify service periodically.
This Site may provide access to websites and links to other services owned and operated by third parties. These third party services are outside the scope of this Privacy Policy and have their own policies that apply to the collection, use, and sharing of information in connection with their services. We encourage you to read those policies. LGE is not responsible or liable for the privacy practices of such third parties.

  1. What information does LGE obtain?

You may access web content without filling in personal information. Nonetheless, when you visit the Site, LGE servers automatically record certain information that the user’s web browser sends. This includes:
– Details of how the user used the web services, such as search queries and URL
– Internet protocol address
– Cookies that may identify the user’s browser
– Visiting or posting time and date
– Browser type and language
The collected and stored information is used solely for the purpose of analyzing web activity and improving customer service.
If you submit your subscription request to us, we may collect your email address, your name, your company, and job position. You will then receive an email alert each time there is an update to the blog.

  1. Cookies and other tracking technologies

Our Site (as is common practice) places a “cookie” (a small data file) on your computer’s hard drive which allows the server to recognize the computer when it visits again. In addition, we may use Google Analytics, a website analytics service provided by Google, Inc. (“Google”), as described below. Google Analytics lets us measure user interactions with the Site, anonymously tracking actions that the user performs, without sending any identifying information. The information about your use of the Site will be transmitted to and stored by Google. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on application activity for the Site operators, LGE.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information of visitors to our Site. We will not associate any data gathered from this Site with any Personally Identifiable Information from any source.
You may disable cookies by activating the setting on your browser that allows you to block cookies. However, if you use your browser settings to disable all cookies you may not be able to access portions of the site or even the entire website itself.
Disabling a cookie or a cookie category does not delete the cookie from your browser. Cookie must be deleted from within the browser.
If you would like to make changes to your cookie settings, it is possible to do so in your browser’s ‘Options’ or ‘Preferences’ menu. Alternatively, go to the ‘Help’ option in your browser for more details.
To learn more about the cookie settings for your browser, please select the links below:
Internet Explorer

cookie name


_ga Distinguishes users.
_gat Throttles request rate.
gadwp_wg_default_dimension Google Analytics plug-in for WordPress. Used to communicate with GA.
of_current_opt This cookie is set by the CMS based on the current opt-in for the cookie policy on the website.
pvc_visits[0] Counts the number of visits to a post and prevents repeated views of the same post by a single visitor. Expiration is controlled by settings in the plugin.
wp-settings-1 WordPress also sets a few wp-settings-[UID] cookies. The number attached to the cookie is your individual user ID from the user database table. This customizes your view of the admin interface and possibly the main site interface.
wp-settings-time-1 WordPress also sets a few wp-settings-{time}-[UID] cookies. The number attached to the cookie is your individual user ID from the user database table. This is used to customize your view of the admin interface, and possibly also the main site interface.
PREF This cookie is set by YouTube von pages with embedded YouTube videos. This cookie stores preferences, such as your preferred language and other information.
VISITOR_INFO1_LIVE The embedded YouTube videos do not set cookies themselves and can be played with no cookies set. However, if you click on the ‘Share’ button, YouTube will set the following two cookies. The VISITOR_INFO1_LIVE cookie attempts to estimate your bandwidth and the use_hitbox cookie updates the video’s ‘views’ counter. However, these cookies do not gather information that identifies a user.
YSC This cookie is set by YouTube on pages with embedded YouTube videos. It delivers advertisements that are more relevant to user interests and limits the number of times that a user sees a specific advertisement, while also measuring the effectiveness of the ads.
_utma Determines unique visitors to our site and it is updated with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure
_utmb Establishes and continues a user session with our site. When a user views a page on our site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established.
_utmb Stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaign and page navigation within your own site. The cookie is updated with each page view to our site.


  1. How will LGE use the information it obtain?

We use your information that is collected through the Site primarily for the following purposes:

  • To deliver or provide the service;
  • To allow you access to limited-entry areas of LG websites;
  • to better understand how customers are using the websites
  • to protect and defend our rights and property, including by way of legal proceedings;
  • to comply with regulatory requirements;
  • for internal record keeping;
  • to send you marketing materials which may be of interest to you.

The legal basis on which LGE will rely on to process your personal information will typically be one of the following;

  • Contract: where it is necessary to perform a contract with you. For example, to provide you with a service you have requested, such as the subscription services;
  • Legitimate interests: where it is necessary for the purposes of LGE or a third party’s legitimate business interests. For LGE, this will include its interests as a global consumer electronics products manufacturer and service provider in improving our products and services, better understanding our customers and safeguarding our interests. For example, LGE may rely on its legitimate interests to analyze customer behaviors, build up customer usage patterns and profiles in order to identify regional and global user trends and optimize our offering to customers globally. LGE may also use your personal information in order to prevent, detect and investigate illegal activities, such as breach of contract and fraud;
  • Consent: where you have chosen to provide it. You have the right to withdraw your consent at any time; or
  • Legal obligation: where the processing is necessary for compliance with our legal obligations.


  1. Information Sharing
  • LGE may have to share your data in order to provide you with services that have been requested, or so that we can ensure our services and products are meeting your needs. In addition, LGE may share your data with its affiliates and subsidiaries around the world for the purposes described in this Privacy Policy. The term ‘affiliates’ or ‘subsidiaries’ refers to companies who may be using LG name or who operate under common ownership or control.
  • We generally do not share the information we receive as a result of you using the websites with third parties. Please be aware of the following circumstances where we may share such information:

– When Required by Law. As required by court order or other government/ law enforcement authorities in order to comply with legal process or law;
– In Connection with Corporate Transactions. In connection with a corporate event, such as a merger or sale of all or part of LGE businesses (including that of a division or subsidiary), where LGE may need to disclose information to a potential buyer and its professional advisers;
– When Necessary to Protect Our Service. In order to protect and defend our rights and property, including by way of legal proceedings;
– To Protect Our Users’ Personal Safety or Property. In order to protect the personal safety or property of our users or the public
We only provide your personal data to third parties if it is necessary to fulfill your request or for related purposes.

  1. Collection and Use of Information from Children under the Age of 16

Protecting the privacy of children is important to us. LGE does not knowingly collect or maintain personal information from anyone under the age of 16 or knowingly allow such persons to use company websites. If you are under 16, please do not attempt to register personal information on the LG website. If you are at under the age of 16, you must have the permission of your parent or legal guardian to use or access LG websites. If LGE learns that a child under 16 has provided us with any personal information, LGE will promptly delete such personal information.

  1. Overseas Transfers

As a global organisation, we, our affiliates, subsidiaries, and suppliers may need to transfer your information (including your personal information) outside the Europe Economic Area. We transfer your personal information in this manner in order to provide you with the subscription services outlined in this Privacy Policy. You will need to provide your consent to this in order to use the subscription services. You should also bear in mind that the data protection laws in many of these countries may not offer the same level of protection as those in your home country. However, before transferring we will take steps to ensure that safeguards are put in place aimed at ensuring the same level of protection as under applicable data protection laws of the Europe Economic Area. For further information on how we handle and protect your personal information, please contact us at

  1. How Long will LGE keep my personal information?

We will take reasonable steps to make sure that we keep your personal information for as long as is necessary for us to provide you with the use of our website and subscription services or for the purpose for which it was collected, or as required by applicable law. We apply criteria to determine the appropriate retention period for different categories of personal information you provide us with. For example, we will keep information necessary to protect us in a legal claim, such as information relating to a contract, for the lifetime of the contract and up to seven years after. After this period it will be deleted or in some cases anonymised. Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information.

  1. Assignment

In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the information collected via the website.

  1. Changes to this Privacy Policy

This Privacy Policy may be updated by LGE from time to time, without notice, although we will inform you of any material changes through an update to the websites, and you will be asked to accept the update if applicable. You may be required to acknowledge or agree to the revised Privacy Policy in order to continue using the website and related services.

  1. Security

We use commercially reasonable efforts to safeguard the confidentiality and security of your personal information. Nevertheless, due to the design of the Internet, ever-changing technology, and other factors outside of our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties or that we will not be subject to security breaches. We do not accept any responsibility for the disclosure of personal information due to errors in transmission or unauthorized or unlawful acts of third parties.

  1. Governing Law/Venue/Forum

Except to the extent prohibited by local law, any dispute arising out of or in connection with this Agreement, shall be: (i) referred to and finally resolved by arbitration under the Rules of the Korean Commercial Arbitration Board (ii) where the number of arbitrators shall be three, (iii) the seat, or legal place, of arbitration shall be Seoul, South Korea, (iv) the language to be used in the arbitral proceedings shall be English and (v) the governing law of the contract shall be the substantive law of the Republic of Korea.

  1. Contacting LGE about this Privacy Policy

If you have any questions or comments about this Privacy Policy or LGE’s processing of your personal information, please contact our Data Protection Officer at You also have the right to lodge a complaint with a data protection authority although we would encourage you to first contact us directly to resolve any concerns.

  1. Control of Personal Information

You have the right to request we delete, access, update, and correct inaccuracies in your personal information in our custody and control, and to receive a machine readable copy of your personal information, subject to certain exceptions prescribed by law. You also have the right to object to the manner in which we use your personal information (including for direct marketing purposes) and to withdraw any consent you have granted us. You may exercise these rights any time by emailing or writing to us at the contact information set out above. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

  1. Third Party Web Sites

This statement applies solely to information collected on the Websites. The Websites may contain links to other websites. We are not responsible for the privacy practices or the content of these other websites.

  1. Electronic Marketing

If you subscribe to our newsletter and agree to receiving them via e-mail, We will send you periodic newsletters related to our services and products. Depending on the content that you click on the newsletter, we may conduct targeted electronic marketing of relevant material that may be of interest to you. If you do not wish to continue with the subscription you may unsubscribe by following the unsubscribe link in each communication or by contacting us.

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